Video concept creation
Video to be created for World Television Day. The purpose was to create a concept that highlights the global observance, Television history, its connection with Pakistan, and the brand itself.
The video was created for a Pakistan-based TV brand specifically for World Television Day observed on the 21st of November. As it is a Pakistani brand, the video concept revolves around the launch of TV services in Pakistan. It starts with the evolution story of Television, reaches a climax where the announcement was made in Pakistan for the very first telecast, and it ends highlighting the ongoing evolution with the client’s company branding.